Sample: Brazil market entry assessment for a lip care product
This is what the market reconnaissance package actually produces, built for a hypothetical product from figures already sourced and dated on this site.
Sample built from public data. Not a client engagement. The product, brand and volumes below are hypothetical. Every tax rate and act cited is real and dated; the demand figures are illustrative of the report's format, not a live data pull, and are marked as such.
Product card
| Field | Value |
|---|---|
| Product | Lip care balm, EU manufacture |
| NCM code | 3304.10.00 (lip make-up preparations) |
| Target market | São Paulo, retail and marketplace |
| Volume assumption | One container, CIF value R$50,000 for this worked example |
Step 2: demand validation
A real assessment queries ComexStat/MDIC for the code's import history, by country of origin, volume trend and declared customs value, on the day of the call, and names the source and query date on the line. This sample does not repeat that query, so as not to publish a number presented as current when it is not; a live engagement's demand report looks like a dated table of that data, sourced the same way every other figure on this site is.
Step 3: regulatory access map
| Requirement | Applies | Basis |
|---|---|---|
| ANVISA cosmetics filing | Comunicação prévia. Lip care is not among the nine product groups article 34 requires Registro for (sunscreen, tanning products, hair straightening/waving/dyeing, insect repellent, hand sanitising gel), so it follows comunicação prévia regardless of its Grau 1 or Grau 2 risk classification | RDC 907/2024 arts. 34-35, in force since 23 September 2024 |
| RADAR accreditation for the importer | Yes, for whoever files the declaration | IN RFB 1.984/2020; see RADAR and Siscomex |
| Portuguese labelling | Yes, mandatory before release for consumption | RDC 81/2008 |
| Import duty (II) | 16.20% on customs value | Portal Único Siscomex, Classif simulator, queried 7 September 2026 |
Step 4: landed cost
Rates for NCM 3304.10.00 as verified on how Brazil's import taxes cascade, applied to a CIF customs value of R$50,000, with a freight component of R$5,000 assumed within that value for the AFRMM line, and a single-addition Siscomex declaration:
| Line | Rate | Basis | Amount (R$) |
|---|---|---|---|
| Customs value (CIF) | n/a | Assumption for this example | 50,000.00 |
| II | 16.20% of customs value | Portal Único Siscomex, 7 Sept 2026 | 8,100.00 |
| IPI | 14.30% of customs value + II | TIPI, ADE RFB 1/2026 | 8,308.30 |
| PIS | 3.52% of customs value | Lei 10.865/2004 art. 8 §2 (cosmetics single-stage regime) | 1,760.00 |
| COFINS | 16.48% of customs value | Lei 10.865/2004 art. 8 §2 | 8,240.00 |
| ICMS (São Paulo, supérfluos) | 25% grossed up "por dentro" on the base above | RICMS/SP art. 55 IV | 25,469.43 |
| AFRMM | 8% of the assumed R$5,000 freight component | Lei 10.893/2004 art. 6 I, as amended | 400.00 |
| Siscomex fee | 1 addition | Portaria ME 4.131/2021 | 154.23 |
| Total landed cost | 102,431.96 |
The tax lines alone, excluding the CIF value itself, come to roughly 1.05 times the customs value, so the shipment's total landed cost runs at about 2.05 times CIF. That multiple is specific to São Paulo's 25% supérfluos rate for this code; a different clearing state or a code carved out of the supérfluos band, as some cosmetics codes are in Rio de Janeiro, changes it materially. See ICMS by state for the state-by-state comparison and the carve-outs.
Step 6: illustrative verdict
For this hypothetical product, the tax stack alone doubles landed cost before margin, distribution cost or the ANVISA registration timeline are factored in. A real go/no-go verdict weighs that landed cost against the actual competitor shelf prices ComexStat and market research return for the specific code, which this sample does not have. That comparison, done against your product's real numbers, is what the paid assessment delivers.
What a real engagement adds beyond this sample
A dated ComexStat demand report naming actual competitors and their shelf prices, a confirmed check of the full formulation against every named group in article 34 rather than a general statement, and, in the route to sales package, a shortlist of real distributors with first contacts made.
Sources
Each figure in the tables above carries its own act and query date in the "Basis" column. Consolidated:
- ANVISA cosmetics comunicação prévia and the article-34 nine-group list: RDC 907/2024 articles 34-35, in force since 23 September 2024, primary.
- RADAR accreditation requirement: IN RFB 1.861/2018, as discussed on RADAR and Siscomex.
- Portuguese labelling: RDC 81/2008, ANVISA, primary.
- II, IPI, PIS, COFINS, ICMS, AFRMM and the Siscomex fee for NCM 3304.10.00: Portal Único Siscomex Classif simulator (queried 7 September 2026), TIPI/ADE RFB 1/2026, Lei 10.865/2004 article 8 §2, RICMS/SP article 55 IV, Lei 10.893/2004 article 6 I, Portaria ME 4.131/2021, all as verified on how Brazil's import taxes cascade.
Facts checked 24 September 2026.
Frequently asked questions
Is this a real client's report?
No. The product is hypothetical, chosen only to show the format and the depth of a real assessment. No client information appears anywhere on this page.
Are the tax rates real?
Yes, for the NCM code used, sourced and dated the same way every rate on this site is: through the Portal Único Siscomex simulator, on the date stated. The demand section is illustrative of the format rather than a live ComexStat query, and says so.
Why lip care and not the face cream example some competitors use?
Because we only publish a rate we have actually verified for the specific NCM code. Lip make-up, NCM 3304.10.00, is a code already sourced on how Brazil's import taxes cascade; using it here means every number below traces to a real query rather than an estimate for a code we have not checked.
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